Natalie Conicella On Redefining Swimwear With Sweat2Swim
- 3 days ago
- 3 min read
A Brand Built on Refinement, Not Reinvention
For Natalie Conicella, great brands aren’t built by reinventing the wheel, they’re created by refining the experience. That philosophy is at the heart of Sweat2Swim, a performance-driven swimwear brand designed for women who move seamlessly through their day and want clothing that keeps up.
Sweat2Swim was born from Natalie’s belief that swimwear could do more. Drawing from her background as a former coach, she recognized a gap in the market: swimwear that functioned like activewear and transitioned effortlessly from workout to water. Rather than creating something entirely new, Natalie focused on elevating what already existed, adding performance, versatility, and intention to every piece.
Where Activewear Meets Swimwear
At its core, Sweat2Swim is swimwear engineered for real life. Each design is made with SPF-protective, quick-dry, moisture-wicking fabrics and tailored to support an on-the-go lifestyle. The collection is built for women who want elevated, timeless styles that can take them from a round of golf straight into the pool, from pickleball to the ocean, or from Pilates into a cold plunge, no outfit change required.
Quality, functionality, and refined design are central to the brand’s identity, with men’s styles launching soon.
A Community-Driven Definition of Success
Natalie’s proudest moment isn’t tied to a single milestone, but rather to watching an idea grow into a brand embraced by a community. Seeing Sweat2Swim worn, shared, and repurchased by customers. especially during pop-ups and in everyday life, has been deeply meaningful.
For Natalie, those moments confirm that the brand has grown beyond her, connecting with women who understand its purpose: simplifying active days while maintaining style and performance.
The Reality of Fashion Entrepreneurship
Behind the polished look of a fashion brand lies a demanding reality that many don’t see. Natalie is candid about the behind-the-scenes work of entrepreneurship in the fashion industry. From managing production timelines and sourcing fabrics to navigating shipping logistics and marketing, the role requires wearing every hat.
Creativity is only one part of the equation; resilience, discipline, and adaptability are just as essential. As Sara Blakely famously said, “Don’t be intimidated by what you don’t know.” Natalie embodies that mindset, building success one “figure it out” moment at a time.
Bringing Sweat2Swim Directly to the Customer
Since launching in August, Sweat2Swim has grown through direct connection with its audience. Natalie brought the brand to life through pop-ups in Los Angeles, Florida, Charleston, and the Jersey Shore, using those experiences to listen, learn, and refine.
Customer engagement during these moments helped shape the brand just as much as design and development. reinforcing the importance of building in community, not isolation.
Inspired by Timeless Style
Natalie draws inspiration from brands and icons that prioritize intention over trends. Tuckernuck stands out for its ability to build a timeless brand rooted in classic style, while figures like Grace Kelly and Coco Chanel influence Sweat2Swim’s elegant yet functional aesthetic.
The brand’s best-selling MVP Suit reflects that inspiration, featuring pink houndstooth and pearl-finished gold buttons, an homage to classic tailoring, thoughtfully reimagined for modern, active women.
Where to Find Sweat2Swim
Sweat2Swim is available online at www.sweat2swim.com, with updates and pop-up announcements shared on Instagram and TikTok @sweat2swim. Whether through shopping, following along, or sharing the brand’s story, supporters play a vital role in its continued growth.
Looking Ahead
With Sweat2Swim, Natalie Conicella is proving that refinement, when done with purpose, can redefine an entire category. By blending performance, elegance, and versatility, she’s creating swimwear that moves with women through every part of their day one thoughtfully designed piece at a time.
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